I’m Seng-Choon Chew

This is my collection of works that I have done previously. It spans across art direction, garment design, graphic design and product design. Please feel free to contact me for any enquiries. I’ll be happy to discuss work with you!


Contributed articles on Asia’s apparel industry to online platform Fashion & Marker (FAM), drawing on my research and professional experience.

Fashion design + Art direction, 2016

Spring 2017 Menswear


Garment designs, art direction and styling by me.

Fashion design, 2016 – 2017

Garment designs for a
Singaporean brand.

Fashion Design, 2016

As part of LASALLE x TANGS
Singapore collaboration, I designed a
series of shirts and pants for a Tangs
pop-up store in 2016.

Product Design, 2015

Designed a series of functional
products including tote bag
and beds for pets.

Graphic Design

Designed a series of posters, e-invites, promotional marketing artworks for Scotts Square Singapore as part of their ‘Art of…’ events. Artwork also includes drafts of alternative designs.

– ‘The Art of Giving’ 2014
– ‘The Art of Reverie’ 2015
– ‘The Art of Celebration’ 2015
– ‘The Art of Giving 2015’


Sample of my illustrations
– both hand-drawn & digital.

Art direction, 2016

Photography and art direction by me

Illustration + Photography, 2015

A project where I doodle over photographs.

Photographs and illustration both by me.

Fashion Design, 2016

Menswear project.
Photography, technical flats,
illustrations, design
all done by me.